Long Island Legends

Building a Brand: Mark Perel

Jeremiah Dalton Episode 15

This week, we are welcoming Mark Perel to the Long Island Legends Podcast!

Mark is the owner and president of Homestead Window Treatments, Long Island’s premier custom window-covering company. Since taking over the family business from his father, Mark has transformed Homestead into an award-winning brand, recognized for eleven consecutive years as Best of Long Island.

Known for his entrepreneurial drive, Mark has built Homestead around one core principle: the customer experience comes first. From curating luxury designs to creating a seamless installation process, his leadership emphasizes attention to detail, accountability, and delivering unmatched value.

Beyond the showroom, Mark is passionate about marketing innovation, community engagement, and building partnerships that expand Homestead’s reach. He also runs a 10,000-member interior design and outdoor living group, where he fosters connections between homeowners and industry professionals.

Outside of business, Mark is dedicated to personal growth and fitness, seeing discipline in the gym as the same consistency required to grow a thriving company. A husband and father, he integrates family into the heart of Homestead’s story, reflecting the values of resilience, gratitude, and excellence that guide both his work and life.